So, Johnnie Walker wants to announce that it has arrived in India and that too in style. So what better way to do it than use their association with the McLaren Mercedes F1 team.
They go out in all force and print ads in leading newspapers accross the country “Going Soon..” on 23rd and 24th December at the Mahalaxmi Racecourse.
And when we go there, we find out its meant only for members of that club, a sort of VIP event as of 23rd. But i’m a rebel. A born one, and never the one to let go of things so easily. I barged right in and had a word with the Johnnie Walker Managing Director(the man was really cool and nice, i must admit). The press was waiting, and so were some people who had come from far off places like Bangalore. They had to take the covers of the car.
And cellphones weren’t allowed as well. Why you ask? There was a race in progress, so due to the reasons best known to the club, phones were a strict no-no at that goddamned time. So I took permission of at least 4 top people in the club saying that we were from Johnnie Walker itself(God bless that Johnnie Walker MD for giving us this cracker of a idea) before clicking away some 4-5 photos. Good adventure. Whew!!
{ 1 trackback }
{ 1 comment… read it below or add one }
I also got to the same event in my city on the weekend. Sadly though I didn’t get my own camera. The Johnnie Walker guys did take a photo and they said they are gonna email it, well I’m still waiting.
I love these marketing people when they bring these cars to us for an eye feast