Apple

Its a very gloomy start to the day as I log onto Twitter and figure out that Steve Jobs is no more. This man gave us not only great products and services but forced us to think differently. In a manner that forced us to go back to the drawing boards and redesign our stuff. Because, lets face it, the rest of the world simply lacked the consumer focus that Steve Jobs had. The ability to look ahead and make the next bend in the road the most exciting one you ever took.

I have never owned an Apple product, but his ideologies and influences go far and wide into every other little thing. You don’t have to be an electronics corporation to understand and implement his ideas. I know, I do. Every little college presentation I made, I would always have his last keynote in my head. That ‘wow’ factor that would make grown up technology journalists whistle and clap with joy abandon.

The belief that computing is for everyone, their uncles and their grandmas.

The belief that consumer’s will pay for something that is good.

The belief that delivering insane consumer delight will always work in the longer term.

The belief that a story well told will be brought. (remember Antenna Gate?)

The belief that creating a solid platform has the ability to change lives.

The belief that everything in our lives should have that intangible human touch.

MBA’s of the world can thank Steve Jobs for actually putting these morals into practise and for giving us the gumption to believe in our dreams.

From one of his own presentations,

“I skate to where the puck is going to be, not where it has been. ”
Wayne Gretzky

Thank you for everything and RIP, Steve.

Picture courtesy – Tom Davenport

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